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YOUR CROSS-SALES NUMBER IS NOT A SALES PROBLEM 

How Banks Double Cross-Sales
in Four to Five Months Without a New Incentive Plan

You will not close that gap by teaching anyone to sell. Banks have tried that for thirty years, and the number has not moved. 

You'll discover:
✓ Why the number of products a customer holds with you is a measure of trust and not a sales target, and what changes the moment you treat it that way
✓ The exact question to ask when a customer calls about a rate, before you say a single number
✓ Why goals, sales training, and incentive pay have not moved cross-sales in thirty years, even at banks running all three at once
K. Knudsen
Keith Knudsen 
President & CEO, Security Bank

“I couldn’t have told you what a cross-sales ratio was. After implementing the retail sales process, we started tracking it right away. Within six months, we reached cross-sales of just over 8.” 

THE CROSS-SALES COURSE, FREE

Get all five videos and see what moves the number.

 Add your details, and five videos will come to your inbox—one each day for five days. 
For community bank CEOs who believe their bank should be the only bank customers need or want. 

Questions? Call us at 952-737-6730.