FOR COMMUNITY BANK CEOS DONE PAYING UP FOR DEPOSITS
How Virginia Partners Grew Its Non-Interest-Bearing Deposits by 34%
in the First Year
Next year, 36.8%, then the third year, 26%. Four short videos show where deposits like these sit and why rate is not the lever that moves them.
You'll discover:
✓ Where the largest low-cost deposits in your market actually are, why the people holding them have no reason to walk into your lobby, and what to do instead of waiting
✓ How to focus on the psychographics and firmographics of your top 100 deposit accounts, which tells you exactly how to find your next-best deposit customers
✓ Why most banks are looking in all the wrong places, and why they are in a rate-matching sinkhole…and where to look instead
Lloyd Harrison
President & CEO
Virginia Partners Bank
Virginia Partners Bank
“Core deposits are up from $182 million to $263 million, and assets have increased from $256 million to $422 million. Our non-interest-bearing deposits grew 34% in the first year, 36.8% in the second, and 26% in the third. This has exceeded even our lofty expectations.”
FOUR VIDEOS. ABOUT FOUR MINUTES EACH.
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For banks that need core deposit growth as a systematic structure that assures deposit growth regardless of what the Fed does.