FREE Book for Qualified Bankers Reveals...
How to Escape the Downward Spiral of Rate Matching Once and For All!


  • How to escape the rate-matching death spiral
  • Why traditional approaches force prospects to treat you like a commodity peddler
  • The "big lie" about low rates
  • How to attack the root cause of net interest margin compression
  • And much more...

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“Boosted Net Interest Margin by Over 100 Basis Points in Our First Year!”

K. Beckemeyer, President and CEO, Legence Bank

"Our lenders don’t even try or ask to meet the pricing of the competition. They know they’re worth more. A few years ago, they wouldn’t have believed they were worth the extra money."

K. Miller, President and CEO, The Farmers Bank

"In the last year since we’ve been implementing what we learned, we’ve experienced more growth than in the previous five years combined! The growth of deposits and loans can only be described as a miracle and profits are up 44%!”

P. Steele, President and CEO, First Volunteer Bank 2014 Extraordinary Bank of the Year